Our St. Patrick’s Day campaign for Pearse Lyons Distillery celebrates the spirit of Ireland by highlighting our Dublin roots and proud heritage as a family-owned, Irish-descended distillery. Centered around tradition, authenticity, and connection, the campaign positions our brands as a meaningful part of St. Patrick’s Day celebrations, inviting consumers to raise a glass in honor of family, craftsmanship, and the rich legacy of Irish whiskey. Our St. Patrick’s Day celebration starts in January and runs through March.