Our Road 2 Dublin campaign celebrates our Dublin roots and draws inspiration from the historic Camino de Santiago, connecting us all to travel, exploration, and heritage. The campaign features a trade and consumer cocktail competition hosted in Dublin at Pearse’s Place, with winners and highlights promoted across social channels, press and media to celebrate Dublin’s vibrant cocktail culture. By combining history, adventure, and craft, the campaign honors our origins while engaging audiences through our planned immersive, interactive experiences. Our Road 2 Dublin campaign starts in October and runs through December.