Our Green Is The New Gold Standard In Sustainability campaign highlights the distillery’s commitment to environmental stewardship, celebrating initiatives that protect the planet and promote responsible practices. Centered around key environmental observances—Earth Day (4/22), Arbor Day (4/24), Compost Awareness Week (5/10–16), and World Bee Day (5/20)—the campaign showcases PLD’s sustainable practices and invites audiences to engage with our planned sustainability initiatives. By emphasizing our dedication to sustainability, we aspire to inspire others to join our forward-thinking brands that honor both our heritage and the planet. Our Green Is The New Gold Sustainability campaign starts in April and runs through June.